2013 marks the third year Kukri are the official apparel brand of Boston 13s, and if it’s up to Jamie Williams, Sales Director for Kukri Sports Canada, the two will continue partnering up for some years to come.

“Kukri has worked with Boston 13s since back in 2010 when we first looked to set up a relationship with the club”, Williams said. “We have worked closely with the club and officials to ensure we provide them with not only exceptional quality, but also the ability to create a unique identity for the team, which is paramount when trying to obtain exposure in the community for the sport of Rugby League”.

My Effect

If going by the quantity of ‘British Racing Green and  Metallic Gold’ merchandise being snapped up in America and internationally, it’s safe to say the partnership is proving every bit the success.

“Kukri is synonymous with Rugby League having worked with elite clubs in both the Southern and Northern hemisphere hotbeds of the great sport, as well as a number of international teams”, he went on to say. “We recognize the importance of identity in team sports and are experienced in marketing in new environments”.

As the 13s prepare their attack on the up coming USARL season, knowing that they have the support of an international sporting brand like Kukri affirms a bright future for the Massachusetts based club.

“We are looking forward to strengthening the relationship with the 13s over the coming years, providing them with their own unique brand, and wherever possible, giving them a platform across our web and social media to increase awareness of their club and the game of Rugby League in Boston and the United States”.

The 2013 Boston 13s apparel will be launched in coming days. Stay tuned!

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