As previously stated, the Boston 13s are working hard towards building a successful 2014 season campaign not only on the field, but off it as well. Coach Robin Peers and Dustin Cooper have identified strategic recruitment of support staff as a key component to achieving this goal.

Kelsey Doherty is one of those new recruits, and has joined the 13s in a Marketing and Sponsorship role.

Dustin caught up with Kelsey this week to get a little info on the newest 13s staff member.

Firstly, who is Kelsey Doherty?

I am currently a senior marketing major at Emerson College, here in Boston. I’ll be graduating this May and plan to continue working in sports marketing/business.  I originally came to school knowing that I wanted to work in marketing, and loving all things about sports. I never really thought sports business is where I’d land though, but I soon learned that I loved the 24/7 lifestyle that comes with working in sports, and the entire mentality of the sports world. I actually enjoy being busy and usually avoid having free time. I always try to fill up my time with work, school, and student organizations. 

I’m originally from Maine, where my entire family still lives, and have two younger brothers that are both in college as well. Maine is beautiful in the summer and I still love making it up there in July and August for the gorgeous coast. I absolutely love living in Boston though. Traveling is my favorite way to spend my time and I’ve seen some amazing cities, but of the all places I’ve been, Boston still has my heart.

Are Maine lobsters really THAT good?

Haha! I’m actually the worst Mainer ever and don’t like seafood. My entire family loves lobster though, and they would defend Maine lobster to the death, but I guess I’m just missing out.

Describe yourself in 3 words.

Organized, enthusiastic, ambitious 

You’ve worked for a couple of major sporting organizations. Can you elaborate?

I began working in sports doing PR and coordinating community relation efforts for the Old Orchard Beach Raging Tide, a collegiate summer league baseball team (part of the NECBL at the time) back in the summer of 2011.  The next year I began working for the Boston Red Sox. I worked in in-game sales and customer service for their fan clubs department, Red Sox Nation and Red Sox Kid Nation. I’m now heading into my third season with the team and work part time in the office, assisting in planning the 2014 membership programs, customer service, sales, and marketing of the fan clubs. Also in the summer of 2013 I interned with Major League Lacrosse in their League offices. I served as a communications intern, writing game previews, recaps, and press releases. 

What do you know about the sport of rugby league?

Honestly Rugby League is not necessarily the sport I know the most about, but I’m working on it! I can definitely watch a game and enjoy it, but I spend a lot of time comparing it to American football and trying to get the terms down like “scrum” and following the six-tackle rule.  I’m improving though and looking forward to becoming an expert in the 2014 season. 

Lastly, what would you like to say to any potential Boston 13 sponsors out there that might be interested in coming on board for the 2014 season?

Right now Rugby League is a growing sport here in the US and already an established and popular sport abroad. It’s a close knit community of very passionate players, coaches, and fans.  This means that as a sponsor you have the chance to jump on-board with a fan base that closely follows the brands, companies, and organizations that support their favorite club, the Boston 13s. You also have the chance to be ahead of the trend and start with the sport as it’s still growing and evolving in the US. This is the opportune time to sponsor the Boston 13s, especially in a sports market that is as successful and exciting as Boston.


For more information on becoming a Boston 13s sponsor, you can contact us by clicking here.

Leave a Reply

Your email address will not be published. Required fields are marked *